COMPETITIVENESS AND COMPETITIVE ADVANTAGES OF SMALL AND MEDIUM ENTERPRISE ENTREPRENEURS (SMES) IN NONTHABURI PROVINCE

Abstract

The research objectives are (1) to study the competitiveness of small and medium enterprise entrepreneurs (SMEs) in Nonthaburi Province; (2) to study the competitive advantages of small and medium enterprise entrepreneurs in Nonthaburi Province; and (3) to compare the competitive advantages of small and medium enterprise entrepreneurs in Nonthaburi Province classified by the nature of the establishment; (3) to study the relationship between competence and competitive advantages of small and medium-sized enterprises in Nonthaburi Province; and (4) to study the relationship between abilities and competitive advantage of small and medium enterprise entrepreneurs in Nonthaburi Province.  The research consists of 410 samplings. The research uses questionnaire, which includes check list and rating scale. The statistics used to analyze the data were descriptive statistic such as percentage, mean, standard deviation, Pearson's Correlation Coefficient, and multiple regression analysis

The results of this research show that (1) the ability of entrepreneurs who owned small and medium enterprises were at the highest level in two areas - the ability to control the situation and the ability to control the situation; (2) the competitive advantage of SMEs is at a high level. In cost leadership, the field of making a difference, quick response side, and targeting specific markets consecutively; (3) the results of comparing the characteristics of business startup with different operating periods have different competitiveness; (4) relationship of Entrepreneurs' competitiveness and competitive advantage of SMEs correlated in the same direction at a moderate level.