MARKETING MODEL CANVAS FOR PRODUCT OR SERVICE
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Abstract
The Marketing Model Canvas (MMC) was created as a tool for marketers to explain the marketing plan for products or services. This can solve the problem that executives need time to read and understand the full marketing plan. The MMC is a summary of the marketing plan of a product or service that is easy to see on a single page. It can be divided into 3 main parts: Part 1 is related to general information of products or services. Part 2 is related to marketing strategy and marketing technology. Part 3 is related to budget and marketing evaluation. The company's marketing team can apply in presenting marketing plans to executives and related parties easily, quickly and with accurate understanding. If there is any improvement, it can be done quickly. In addition, MMC will help companies to adjust their marketing strategies quickly and promptly in case of unexpected competitive situations.
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารวิชาการวิทยาลัยสันตพล ถือว่าเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง ซึ่งกองบรรณาธิการวารสารไม่จำเป็นต้องเห็นด้วยหรือรับผิดชอบใดๆ
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