THE DEVELOPMENT OF 2D ANIMATION TO SUPPORT MEDIA LITERACY IN MEMBERS OF GENERATION ALPHA : THE CASE STUDY OF BAN NONG BUA RIAN SCHOOL

Abstract

This research aims to 1) study the behavior of digital media usage in the Generation Alpha group, 2) to develop 2D animation on Media Literacy in the Generation Alpha Group, and 3) to study the result of media literacy in the Generation Alpha group after watching the 2D animation. The sample group in this research consisted of 1) 10 experts in the data collection, 2) 25 Alpha generation group in the design of the 2D animation, 3) 3 experts in media evaluation, and 4) 25 people who were evaluated after having watched the 2D animation. The research tools consisted of 1) semi-structured interview forms in the data collection , 2) a questionnaire on the need for 2D animation design, 3) a media quality evaluation form, and 4) a learning evaluation form.

The research result showed that 1) The experts group in the data collection to providing the data believed that the content on media literacy is appropriate for the Generation Alpha group, which is the basic principle in understanding facts, 2) The appropriate animation components for the Generation Alpha group consisted of  vector cartoon, super deformed, characters wearing modern fashion, the settings replicating the current authentic environment, the movements integrated with motion graphics and and pastel color tone, 3) The evaluation of the 2S animation from the experts group received an average of 4.02, reflecting high quality. The evaluation of the Generation Alpha group’s perception of the viewing of the 2S animation received an average of 2.96, reflecting high perception.