FACTORS INFLUENCING THE CREATION OF TRADITIONAL THAI FOLK GAMES AND SPORTS ACTIVITIES TO HAVE A UNIQUE IDENTITY FOR CULTURAL AND TRADITIONAL TOURISM
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Abstract
The purpose of this research was to study factors in creating space for performance that affect the creation of traditional Thai sports and sports activities to have an identity. And study cultural communication factors that affect the creation of traditional Thai sports and sports activities to have a unique identity. The researcher reviewed relevant literature and designed a questionnaire instrument. There are several sample groups from 400 cultural tourists, data were collected using simple random sampling and the results of hypothesis testing were analyzed using multiple regression analysis.
The results of the hypotheses test found that factors in creating space for performances affect the creation of traditional Thai games and sports activities to have a unique identity statistically significant at the .05 level when considering the results of the multiple regression equation analysis, it was founded that the multiple correlation coefficient (R) was equal to 52.1 percent and the Adjusted R Square value was equal to 32.1 percent and the communication factor Culture that affects the creation of traditional Thai sports and sports activities to have a unique identity Statistically significant at the .05 level. When considering the results of the stepwise multiple regression analysis, it was found that the multiple correlation coefficient (R) was equal to 68.1 percent and the Adjusted R Square value was equal to 53.9 percent.
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารวิชาการวิทยาลัยสันตพล ถือว่าเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง ซึ่งกองบรรณาธิการวารสารไม่จำเป็นต้องเห็นด้วยหรือรับผิดชอบใดๆ
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