SUPPLY CHAIN MANAGEMENT AND BUSINESS PERFORMANCE IN SPORTS EQUIPMENT DISTRIBUTION BUSINESS
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Abstract
This study aims to examine the influence of supply chain management (SCM) on the business performance of sports equipment distribution companies. The researchers reviewed relevant literature and designed a questionnaire. Data was collected from 215 sports equipment distribution companies registered with the Department of Business Development in 2023. Simple random sampling was used, and hypotheses were tested using multiple regression analysis.
The research results revealed a statistically significant relationship (p < 0.05) between SCM and business performance. The multiple correlation coefficient (r) was 49.1%, with an Adjusted R Square of 33.1%. Among the variables, the sourcing of raw materials has the highest influence on the performance of sports equipment distribution business (β = .21, p < .05), followed by transportation (β = .21, p < .05), storage (β = .20, p < .05), integration (β = .19, p < .05), and production (β = .197, p < .05), respectively, with statistical significance at the 0.05 level.
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารวิชาการวิทยาลัยสันตพล ถือว่าเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรง ซึ่งกองบรรณาธิการวารสารไม่จำเป็นต้องเห็นด้วยหรือรับผิดชอบใดๆ
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