Published: 2026-05-06

Research Articles

The Discursive Construction of Beauty Ideals among Chinese Female Influencers on 小红书 Xiaohongshu: A Semiotic and Critical Discourse Analysis

Siriporn Bunprakob, Unaree Taladngoen

Article ID: e285057 (27 pages)

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Cultural Adaptation and Mascot Branding Strategies: A Case Study of ButterBear in the Chinese Market

Chatuwit Keawsuwan, Mutita Khumnun, Natnaree Vaskul

Article ID: e285531 (33 pages)

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Exploring External Influences on Women’s Entrepreneurial Intention: Evidence from Women-Owned Restaurant Small and Medium-sized Enterprises in Northeastern Thailand

Chanikan Suparsuk, Wannapa Naburana

Article ID: e285423 (21 pages)

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Epistemic Peacebuilding: Daoist Philosophy Critique of Moral Authority and the Case for Cultivating Contextual Pluralism for a Sustainable Peace

Denpong Saenkum, Homhuan Buarabha, Theptawee Chokvasin

Article ID: e288795 (23 pages)

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Factors Affecting the Emotional Intelligence of Children in Early Childhood in Thailand

Kullachat Pantuworakul, Mesa Nuansri

Article ID: e285838 (17 pages)

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AI-Assisted Multimodal Discourse Analysis Learning Model to Enhance Critical Literacy Skills

I Kadek Adhi Dwipayana, I Made Sutama, I Wayan Rasna, I Wayan Artika

Article ID: e284991 (24 pages)

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Bridging the Seasonal Gap: Virtual Tours, Sense of Presence, and Visit Intention in a Dam-Dependent Destination

Worapon Manosroi, Apisak Phromfaiy

Article ID: e286492 (18 pages)

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An Intelligent Digital Framework for Talent Management and Succession Planning in Thai Public Higher Education Institutions

Chatphat Titiakarawongse

Article ID: e285025 (32 pages)

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Unveiling the Shadows: Exploring Microaggressions Towards the LGBTQ Community at BASC as a Basis for Gender Responsive Interventions

Amerigo Ramos

Article ID: e278054 (15 pages)

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Exploring the Influence of Artificial Intelligence Adaptation on Pre-Service Science Teachers’ Pedagogical Content Knowledge

Lucky Sonny Ligsanan, Rendel Batchar, Carlo Jaime Manguil

Article ID: e282481 (29 pages)

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University Students’ Perceptions of a CEFR-Based English Language Development System in Thailand

Napat Jitpaisarnwattana, Kietnawin Sridhanyarat

Article ID: e283487 (23 pages)

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Development and Validation of a Well-being Scale for Hybrid Workers in Thailand: A Mixed Methods Study

Soontaree Sookhanaphibarn

Article ID: e285670 (21 pages)

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Pre-Task Planning Mediated with Ginger Writer Software to Enhance EFL Tertiary Students’ Writing Performance

Ima Chusnul Chotimah, Moh. Arif Mahbub, Utami Widiati, Nunung Suryati, Mirjam Anugerahwati, Rosi Anjarwati, Daning Hentasmaka

Article ID: e284610 (23 pages)

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The Role of Perceived Organizational Support, Cultural Intelligence and Marital Status in Influencing the Expatriation Willingness of Chinese Teachers

I-Wen Chou, Guo Jing

Article ID: e282484 (20 pages)

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