Proposal of communication strategies to create happiness in working of personnel of southern Isan region Rajabhat Universities

Abstract

The general objective of this research was to present a communication strategy for creating happiness at work of the Rajabhat University of the Southern Isan Region personnel. The specific objectives were 1.) to study communication conditions and happiness from communication in working; 2.) to present communication strategies for creating happiness in working; and 3.) to assess communication strategies to create happiness in working. of   the Rajabhat University of the Southern Isan Region personnel.   

The samples used in this research were personnel working in 3 Southern Isan Region including Sisaket, Surin, and Buriram Rajabhat University. They consisted of 662 personnel including  338 academic sample and 324 operational sample. The researcher determined the Taro Yamane sample size table (Yamane, 1967: 887) at 99% confidence level, Z = 2.28 when The discrepancy (e) was 5% from the 2,500 population criteria. Then determined the proportional number of the population in each university and each department, then used proportional Stratified Random Sampling (Boonriang Kajonsil, 2010: 129) to obtain a sample group of this research. The research tools were questionnaires and strategy assessment forms and analyzed the data by using a packaged program.

            The results of this study showed that

1. The level of overall average communication conditions in working of personnel is at a high level. The horizontal communication of personnel had the highest average in the high level followed by full communication the average is at a high level. and diagonal communication the average was in a high level respectively. The lowest average communication was bottom-up communication however it was at the high level as well. The level of happiness from communication in working of personnel as a whole average is at a high level. Mental quality with the highest average in the high level followed by mental performance and good feeling respectively. The level of happiness from communication in working of personnel with the lowest mean was negative feeling, the average is moderate.


2. The result of creating a communication strategy to create happiness in working of personnel in the case of Rajabhat University in the Southern Isan region, there were 6 components including Vision, Mission, Goals, Strategies, Measures and Indicators of Success.


3. The results of the assessment of communication strategies to create happiness in working of personnel the case of Rajabhat University in the Southern Isan region (overall) in terms of feasibility had the highest average at a high level followed by usefulness at a high level, while the appropriateness had the lowest average but at the   high level as well.