The Guideline of Community-Based Management Towards Being a Sustainable Tourism City in Koh Samui, Surat Thani Province

Abstract

The purposes of the research were to 1) study the management level of community towards being a sustainable tourism city in Koh Samui District., Surat Thani Province. 2) to analyze the situation of community-based management towards being a sustainable tourism city in Koh Samui District. Surat Thani, and 3) to study the guideline of community-based management towards being a sustainable tourism city in Koh Samui District, Surat Thani province. It is the mixed Method was used for this research. Questionnaires were the instrument (having the reliability value was equal to 0.98) The population used in the quantitative research was the population living in the community of Koh Samui District, Surat Thani Province, with a total number of 67,265 persons, using the Yamane formula to determine the error of not more than 5%, resulting in a sample of 397 people. For the convenience of collecting data, 400 people. The population used in the qualitative research was a community committee of 5 people. Data were collected by in-depth interviews. Then collect data in a group discussion of 14 people from the community committee. Community Tourism Leaders Group in Koh Samui District, these interview transcripts were analyzed through using content analysis with a phenomenological research approach. The results of this research discovered that Community management towards becoming a sustainable tourism city of Koh Samui District Surat Thani Province Overall, it's at a good level. 1) overall and each aspect of the community-based management towards being a sustainable tourism city in Koh Samui District, Surat Thani Province were given on the well. 2) Analyzing the situation of community management in Koh Samui district, Surat Thani province, It was found that the community cooperated with Koh Samui Municipality for tourism promotion in terms of the policy and activity design related. But some communities are unable to comply with local government practices. Being ignored and not following these guidelines. In a side of the Thai cultural conservation and promotion will be concerned with the eating culture as there are a lot of coconut in Koh Samui. Ban Tai community has a lot of coconuts. The community therefore tries to create value from coconut products to generate income for the community. While the people quality of life has had a well-being because income from tourism comes to support the community, which is mainly from trading on the contrary natural resources and environments aspect will be also destroyed, example, the construction of a resort hotel that does not take into account the environment. Including service and safety will be betided from unsuitable local administrative management due to a large number of commuter populations in Koh Samui; and 3)The guideline of community-based management towards being a sustainable tourism city as the local administrative organizational structure should be suitably improved in accordance with the area context at the same time the public agencies should continually enter to join and create the understanding with people in those communities in terms to be able to convey to the public with knowledge and understanding of various dimensions of tourism to propel the area-based developments leading to the sustainable tourism city by well-management system, eventually.