The Development of Teaching Book in Marketing Principles Subject with a 5-Step Inquiry Learning Management for Buriram Community College Students

Abstract

The purposes of the research were to 1) develop a teaching book in marketing principles subject with a 5-step inquiry learning management which has the efficiency standards as 80/80 2) compare the pre-post study achievement of students who studied using the teaching book in marketing principles subject with a 5-step inquiry learning management, and 3) study students’ satisfaction who studied using the teaching book in marketing principles subject with a 5-step inquiry learning management. The samples used in the study were the 16 students in business computer associate degree, third-year in the 1^st semester of the 2020 Buriram Community College, obtained by random assignment, experimental research design. The instruments of this study consisted of 1) teaching book in marketing principles subject 2)learning management plan using teaching book in marketing principles subject with a 5-step inquiry learning management 3) test to measure the study achievement in marketing principles subject 4)questionnaire to measure students’ satisfaction. The data was analyzed by such statistics as arithmetic means, percentage, standard deviations, efficiency E₁/E_2, and test hypothesis using The Wilcoxon signed - rank test.

The results showed that 1)The teaching book in marketing principles subject with a 5-step inquiry learning management had efficiency at level 83.25/ 83.33 2) Students who studied using the teaching book in marketing principles subject with a 5-step inquiry learning management had higher post-test achievement than pre-test with significance at .05 level 3) Students who studied using the teaching book in marketing principles subject with a 5-step inquiry learning management had the highest level satisfied.