Approaches for Cultural Tourism 4.0 Brand Development in Bangkokyai Community, Bangkok

Abstract

This study aimed to 1) investigate the potentials of cultural tourism development 2) develop the cultural tourism 4.0 brand in Bangkokyai District, Bangkok. The data were obtained from the qualitative and participatory action research methods with 32 key informants from public sector, private sector, population and the tourists visiting Bangkokyai district. The study founded that 1) Bangkokyai district has the potentials to develop its cultural tourism destination 4.0 brand. 2) approaches for cultural tourism 4.0 brand development in Bangkokyai district were: the destination mix, destination brand image, destination identity and finally the creation of Bangkokyai destination 4.0 brand which contained 1) geo – natural tourism brand 2) art , cultural and local history brand 3) multi – cultural ways of life and riverside lifestyle 4) spiritual Buddhism tourism brand.