Traveling Decision Behavior and Social Media Usage of Thai Tourist

Abstract

The research on social media and tourism decision-making behavior of Thai tourists is to study tourism decision behavior of Thai tourists and study the opinions of social media on tourism of Thai tourists. Population and sample group in this research are Thai tourists aged from 20-60 years old who have traveled to 400 destinations in Thailand. Statistics used in data analysis. The researcher used frequency distribution, percentage, mean and standard deviation.

The results were found that most of them were female, 278 persons, accounting for 69.5 percent, mostly in the age range of 21-30 years, 268 persons, representing 67.0 percent. Most graduated with a bachelor's degree of 285 people, accounting for 71.3 percent. This also found that most of the employees were 184 persons or 46.0 percent.

The results of the analysis of the opinions of social media on tourism of Thai tourists in 5 areas, namely technology, social aspects, information technology tourism and tourist attractions had the highest level of influence in tourism. The average value is 4.30. Technology has the most influence on tourism with an average of 4.49 followed by tourist attractions with an average of 4.36, information with an average of 4.32, social aspect with an average of 4.29 and tourists with an average of 4.03, respectively.