Developing of Community-Based Tourism to the ASEAN Community- Based Tourism Standard: A Case Study of Ku Village, Prangku District, Sisaket Province.

Abstract

The research project “Developing of Community-Based Tourism to the ASEAN Community-Based Tourism Standard: A Case Study of Ku Village, Prangku District, Sisaket Province” has purposes as follow: (1) To study tourism potentials of Kui cultural community, Ku Village, Prangku District, Sisaket Province. (2) To determine guidelines of development to the ASEAN Community-Based Tourism Standard. The target group of studying tourism potentials is community’s leaders, sages, and member of Tourism Promotional Club of Ku Village, total in 11 person. The target group of determining guideline of development is community’s leaders, sages, and member of Tourism Promotional Club of Ku Village, representatives from the government agencies, private enterprise, and educational institution, total in 20 person. A purposive sampling technique is used to define target selection. The instrument of this study is ASEAN Community-Based Tourism Standard’s evaluation form which intent to analysis and evaluate the management of tourism in various aspect of community. The data is collected by organizing a brainstorming and workshop meeting and it was applied a Data Descriptive Analysis technique to describe the development guidelines of the community. The research finding are as follows.

Kui cultural community has passed 120 criteria, not passed 51 criteria through 171 evaluation criteria. The most performances regard tourism management are 1) the community founded Kui Tourism Promotional Club. 2) The community applies cultural identity, local lifestyle for the benefit of community. 3) The community collaborates with adjacent communities. 4) The community encourages elderly people to participate in welcoming tourist activity and supports juvenile to guide and give information to the tourist. 5) The community uses internal products and services. 6) The Kui tourism promotional club encourage community’s member to conserve their originality lifestyle. According to the ASEAN CBT Standard, The development’s guidelines for community are as follow: 1) Improve tourism products for sustainability of community. 2) Enhance the competency of local guide. 3) Improve quality of tourism activities. 4) Improve quality of food and beverage’s service. 5) Improve quality of accommodation in community 6) Improve performance of Friendly Tour Operator.

Keywords: Community-Based Tourism, ASEAN Community-Based Tourism Standard.