Creating Value-added Products of the Local Chom Phra Fishery community to Raise Level the Economy of the Huai Thap Than-Bung Burh community

Abstract

This research. The objectives were 1) to analyze potential of Chom Phra fishery community in order to raise economic level of Huai Thap Than – Buengboon riverside community 2) to create a prototype of products and packaging of Chom Phra fishery community and 3) to study ways to add value of Chom Phra  fishery community products to raise the economic level of Huai Thap Than – Buengboon riverside community. This research used qualitative research method. 60 Key Informants By using specific selection.

The results of the study revealed that 1) Potential of Chom Phra fishery community was analyzed into 3 issues 1.1) the past and present condition of Chom Phra fishery community was divided into 3 aspects, there were community grouping, natural resource and cultural capital. Potential analysis of Chom Phra fishery community found that their strength were they had knowledge of making Plasom, their weakness were lack of continuously to produce their products, their opportunities were production sites was not far from the city and well good transportation,  and their obstacles included their products processing could be easily imitated and they had many competitors. 2) There were 3 prototype products and packaging of Chom Phra fishery community to raise community’s economy 1) Som Tapien fish 2) Somfak fish and 3) Phaenwong Fish and 3) There were 13 guidelines for creating value to the products of Chom Phra fishery community including 1)  improving landscape to be beautiful riverside market. 2) Requesting support for concrete roads. 3) Creating a marketing network. 4) Developing riverside route as a tourist attraction. 5) Connect tourism business network. 6) Coordinate with an agency to have continuously activities. 7) Develop products to be One Tambon one product (OTOP) 8) Build standardized production facilities. 9) Upgrade products to be FDA standard. 10) Developing marketing management. 11) Upgrade every leaders and committees skills. 12) Developing cooperation with a same business groups and 13) Creating participation for community members to realize the importance of supporting and promoting their products through digital media.