ผลกระทบของความสามารถในการฝ่าฟันอุปสรรค ความฉลาดทางอารมณ์ ที่มีต่อการมุ่งเน้นความเป็นผู้ประกอบการ และความสำเร็จของผู้ประกอบการเจนเนอเรชั่นวาย (The effects of Adversity Intelligence and Emotional Intelligence on Success of Generation Y Entrepreneurs)
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Published:
Nov 25, 2016
Keywords:
ความสามารถในการฝ่าฟันอุปสรรค ความฉลาดทางอารมณ์ การมุ่งเน้นความเป็นผู้ประกอบการ ความสำเร็จของผู้ประกอบการเจนเนอเรชั่นวาย สมรรถนะทางเทคโนโลยี. Adversity quotient Emotional intelligence Entrepreneurial orientation Success of Generation Yentrepreeneurs Technological competency
Main Article Content
Abstract
การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อทดสอบผลกระทบของตัวแปรสาเหตุได้แก่ ความสามารถในการฝ่าฟันอุปสรรค ความฉลาดทางอารมณ์ ที่มีต่อตัวแปรผลได้แก่ ความสำเร็จของผู้ประกอบการเจนเนอเรชั่นวาย โดยผ่านตัวแปรกลางคือการมุ่งเน้นความเป็นผู้ประกอบการ โดยมีตัวแปรแทรกคือสมรรถนะทางเทคโนโลยี เก็บรวบรวมข้อมูลจากผู้ประกอบการเจนเนอเรชั่นวาย ที่ประกอบธุรกิจอยู่ในกรุงเทพมหานคร ใช้แบบสอบถามเป็นเครื่องมือ สถิติที่ใช้วิเคราะห์ข้อมูลคือ การวิเคราะห์ความถดถอยแบบพหุคูณ (multiple regression analysis) ผลวิจัย พบว่า 1) ความสามารถในการฝ่าฟันอุปสรรคมีผลกระทบทางบวกต่อการมุ่งเน้นความเป็นผู้ประกอบการ 2) ความฉลาดทางอารมณ์มีผลกระทบทางบวกต่อการมุ่งเน้นความเป็นผู้ประกอบการ 3) การมุ่งเน้นความเป็นผู้ประกอบการมีผลกระทบทางบวกต่อความสำเร็จของผู้ประกอบการเจนเนอเรชั่นวาย 4) สมรรถนะทางเทคโนโลยีไม่มีผลกระทบต่อความสัมพันธ์ระหว่างการมุ่งเน้นความเป็นผู้ประกอบการ และความสำเร็จของผู้ประกอบการ เจนเนอเรชั่นวาย
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บทความประจำฉบับ
References
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