The Communication of OTOP Products Distribution Management in Malaysia

Abstract

To become successful in OTOP sales in Malaysia, there is an important thing to be considered is the place to sell OTOP products because the location affects the development of 1) increasing the marketing channels of OTOP entrepreneurs 2) being a business negotiation area for OTOP operators 3) promoting trade relations in the area and international cooperation  4) a cultural exchange area between Thailand and Malaysia. By taking into account 3 important points, namely 1) The qualifications of the officers or the president of the OTOP network should consist of the following qualifications: 1.1) Be knowledgeable Insight and is clear in the information to be communicated. 1.2) Be capable and ready to receive the messages of the people they communicate with, understanding the wishes of the recipients. Basic knowledge and experience of the audience. 1.3) A person who has communication skills through the use of appropriate strategies in presenting to OTOP manufacturers wishing to distribute products in Malaysia. 2) Important database to support operations should consist of the following: 2.1) Database on transportation 2.2) Database for transportation services 2.3) Database for distribution channels 2.4) Database for marketing promotion. 3) Studying social and cultural areas before carrying out activities should consist of 3.1) Distribution locations that are conducive to increasing product sales 3.2) Media exposure behavior in different states of Malaysia 3.3) Consumption behavior of people in different states of Malaysia 3.4) Exchange rate, Trade barriers and legal regulations including development strategies consisting of 1) Integration strategies for raising standards of local and local products in accordance with the rules and the requirements of Malaysia. 2) Promotion strategy and creating public relations network 3) the strategy of creating an international network for the management of locations for selling products and services, and 4) building strategies and develop communication channels for coordination in the form of civil states.