An Evaluation of the Bachelor degree in Communication Arts Curriculum, Faculty of Management Science, Phibulsongkram Rajabhat University

Abstract

In this survey research investigation is One-Shot case study and using the CIPP model, the researcher used a questionnaire as an instrument of research. Data were analyzed by using Descriptive statistics to described the general of Demographic characteristics and the opinion of students, professors, graduate and employers. In the part of the hypothesis test that using inferential statistics to determine the t – test hypothesis to testing the difference between sex and subject, One-way ANOVA to testing the difference between educational level and affiliated agencies. The result indicated that an Evaluation of the Bachelor degree in Communication Arts Curriculum by CIPP Model such as context, input, process and product was at a high level. it was found that the curriculum was very suitable for Student. Overall students demographic characteristics such as sex age and program were different by having opinion on Bachelor of Communication Arts Curriculum were not different. Major subject were different by having opinion on Bachelor of Communication Arts Curriculum were different. Income were different by having opinion on Bachelor of Communication Arts Curriculum were different.