The Packaging Development of Makwan Chili Sauce’s Tachang Housewife Group, Kamphaeng Phet Province

Abstract

The purposes of this research were 1) to study the conditions, the problems, and the needs of the packaging development of Makwan chili sauce’s Tachang housewife group, Kamphaeng Phet Province, 2) to develop the packaging of Makwan chili sauce’s Tachang housewife group, Kamphaeng Phet Province, 3) to evaluate the consumer satisfaction of the packaging development of Makwan chili sauce’s Tachang housewife group, Kamphaeng Phet Province, and 4) to study the effect of Tachang housewife group, Kamphaeng Phet Province from the packaging development of Makwan chili sauce. The findings were as follows: The conditions, the problems, and the needs of the packaging development of Makwan chili sauce’s had found that former packaging made from soft plastic, break easily, sloppy, and showed without logo. They would like to change it to hard plastic packaging, screw cap and show their own logo. The development of the packaging of Makwan chili sauce has changed to hard plastic, red screw cap, gray elephant logo. The consumer satisfaction had found that the sample group satisfied in highest level in it is not sloppy, in high level in clear label and suitable structure, in moderate level in easily to read the label. The result affect to this group had found that they have double distribution at Pracharat Market, Klongnamlai Market, Klonglan Market and Klonglan Waterfall Expo.