STRATEGIC MANAGEMENT OF INTELLECTUAL PROPERTY: THAI SMEs ENTERPRISES
Keywords:
Intellectual Property Rights, SMEs, IP ManagementAbstract
Small and medium enterprises (SMEs) are the core movement of the economy in various countries around the world. In Thailand, SMEs generate 99.7% of the total income for the country and contribute 37.2% of the gross domestic product (GDP). Additionally, from the rapid changes of globalization, Thai SMEs need to practice diverse business strategies to survive in the global market. However, intellectual property assets can offer a lot of benefits; for example, creators who protect their intellectual property rights (IPRs) may generate more revenue from their creativity through commercialization. Thus, it is important for SMEs to know how to manage their intellectual property assets.
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