KEY SUCCESS FACTORS FOR DORMITORY BUSINESS LOCATING AROUND UNIVERSITIES IN BANGKOK METROPOLITAN REGION ชว

Abstract

The purpose of this research is to examine the key success factors for dormitory business locating around universities in Bangkok metropolitan region. This survey research was performed by analyzing 314 questionnaires which were responded from dormitory owners and managers. The results show that there are five key success factors for this business including place, product, environment, service, and price. Among these five factors, the place factor has the highest correlation to business’s success, following by the product factor. In addition, this research proposed the success prediction model which based on five success factors to predict the success level for dormitory business. The regression equation or predicting equation is applied by several case studies and the results show that it can predict the business’s success with high accuracy of 93.4% or with low deviation of 6.6%.