แนวคิดแผนเชิงรุก
Abstract
ข้อความบทคัดย่อไม่สมบูรณ์ กรุณาดูฉบับพิมพ์
References
Drucker, Peter F. Management : Tasks, Responsibilities, Practices. New York : William Heinemann, 1974. The Practice of Management. New York : Harper & Row, 1954.
Kotler, Philip. Marketing Management : Analysis, Planning, and Control. 3 rd ed. Englewood Cliffs : Prentice-Hall, 1980.
McNichols, T.I. Executive Policy and Strategic Planning, New York : McGraw-Hill, 1977.
Peter, J. Paul. Marketing Management. Taxas : Business, 1982.
Stewart, R.E. and Allen, J.K. The Strategic Plan. Palo Alto : Stanford Research Institute, 1973.
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