IN SEARCH OF GLOBAL MARKET LEADERSHIP

Authors

  • Palsan Maraprygsavan

Abstract

ข้อความบทคัดย่อไม่สมบูรณ์ กรุณาดูฉบับพิมพ์

References

Cateora, Philip R. International Marketing. 6th ed. Homewood : Richard D. Irwin, 1987.

Keegan, Warren J. Multinational Marketing Management. 3 rd ed. Englewood Cliffs : Prentice Hall, 1984.

Rowe, Alan J., Mason, Richard O., and Dickel, Karl. Strategic Management & Business Policy : A Methdological Approach. 2nd ed. Ontario : Addison-Wesley, 1985.

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Published

2020-07-14

How to Cite

Maraprygsavan , P. . (2020). IN SEARCH OF GLOBAL MARKET LEADERSHIP. SUTHIPARITHAT JOURNAL, 7(19), 98–100. retrieved from https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/244802

Issue

Vol. 7 No. 19 (1992): มิถุนายน-กันยายน 2535

Section

Academic Articles

License

Content and information of the article published at Suthiparithat Journal are based on the sole opinions and responsibility of author(s) only. Neither the editorial board involve in......