THE EFFECTS OF ENTREPRENEURIAL ORIENTATION AND ENTERPRISE CHARACTERISTICS ON THAI SMALL AND MEDIUM ENTERPRISES’ GROWTH
Keywords:
Entrepreneurial Orientation, Enterprise Characteristics and Small and Medium EnterpriseAbstract
The objective of this research was to develop a causal model of factors demonstrating how entrepreneurial orientation and enterprise characteristics influence the growth of small and medium Thai enterprises. A questionnaire was used as a research instrument, with a total of 752 completed questionnaires returned. The data was analyzed with LISREL for structural equation modeling techniques.
The results of this study verified that the independent variables had a positive influence on dependent variables. It revealed that: 1) the entrepreneurial orientation had a direct influence on enterprise characteristics; 2) the entrepreneurial orientation indirectly affected the growth of small and medium Thai enterprises through its influence on enterprise characteristics; and 3) enterprise characteristics had a direct influence on the growth of small and medium Thai enterprises. In addition, the results found that the most important variables of enterprise characteristics are proactive organization, marketing strategy, and innovative organization. As indicated by the results of the survey, increased entrepreneurial orientation can positively influence enterprise characteristics, and particularly business operations, leading to significantly enhanced performance and growth.
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