ADVERTISING MEDIA PLANNING STRATEGY

Authors

  • Teerapun Lotongkum

Abstract

ข้อความบทคัดย่อไม่สมบูรณ์ กรุณาดูฉบับพิมพ์

References

Barban, Arnold N. Essentials of Media Planning : A Marketing Viewpoint. IL : NTC Business Books, Lincolnwood, 1993.

Wells, William. Advertising : Principles and Practice. 3rd.ed. NJ : Prentice-Hall, 1995.

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Published

2020-07-31

How to Cite

Lotongkum, T. (2020). ADVERTISING MEDIA PLANNING STRATEGY. SUTHIPARITHAT JOURNAL, 11(32-33), 38–47. retrieved from https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/245452

Issue

Vol. 11 No. 32-33 (1996): ตุลาคม 2539-พฤษภาคม 2540

Section

Academic Articles

License

Content and information of the article published at Suthiparithat Journal are based on the sole opinions and responsibility of author(s) only. Neither the editorial board involve in......