POINT OF PURCHASE COMMUNICATIONS

Authors

  • Tunrapee

Abstract

ข้อความบทคัดย่อไม่สมบูรณ์ กรุณาดูฉบับพิมพ์

References

Belch, George E. and Michael A. Belch Introduction to Advertising and Promotion : An Integrated Marketing Communications Perspective. 3rd.ed. Chicago : Irwin, 1995.

Shimp, Terence A. Promotion Management & Marketing Communications. 3rd.ed. New York : The Dryden Press, 1993.

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Published

2020-07-31

How to Cite

Tunrapee. (2020). POINT OF PURCHASE COMMUNICATIONS. SUTHIPARITHAT JOURNAL, 11(32-33), 53–58. retrieved from https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/245456

Issue

Vol. 11 No. 32-33 (1996): ตุลาคม 2539-พฤษภาคม 2540

Section

Academic Articles

License

Content and information of the article published at Suthiparithat Journal are based on the sole opinions and responsibility of author(s) only. Neither the editorial board involve in......