เคล็ด(ไม่)ลับการบริหารบริษัทตัวแทนโฆษณา
Abstract
ข้อความบทคัดย่อไม่สมบูรณ์ กรุณาดูฉบับพิมพ์
References
Ray, Michael L. Advertising and Communication Management. Englewood Cliffs : Prentice-Hall, 1982
Schultz, Don E. Strategic Advertising Campaigns. 3 rd ed. Lincolnwood : NTC Business Books, 1991
Simon, Julian L. The Management of Advertising. Englewood Cliffs : Prentice-Hall, 1971
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