BUDGET AIRLINE TRENDS IN THE UNITED STATES

Authors

  • Maneenate Worrachananun School of Humanities, Bangkok University

Keywords:

Low cost airline, low cost carrier, Airline in US

Abstract

Nowadays budget airline trend is in the public interest, because of its reasonable fare and attractive promotion. This academic article aims to reveal marketing and service strategies and trends of lost cost airlines; which used to appeal the consumers in the US, such as, landing at major airport, attractive loyalty program, serving international market, and extending service option (more leg room and premium snacks and beverage). Moreover one of the interesting trends in the low cost airlines business is targeting to the new market which is business people; the low cost airline trends in the US also govern the cyber service, such as sophisticated website which provides variety tourism tools for the consumers’ convenience; so the consumers can complete their tourism business without visiting tremendous website, but just low cost airline homepage.

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Published

2020-08-11

How to Cite

Worrachananun, M. (2020). BUDGET AIRLINE TRENDS IN THE UNITED STATES. SUTHIPARITHAT JOURNAL, 24(75), 81–100. retrieved from https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/245836

Issue

Vol. 24 No. 75 (2011): January-April

Section

Research Articles

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Content and information of the article published at Suthiparithat Journal are based on the sole opinions and responsibility of author(s) only. Neither the editorial board involve in......