HOW TO WRITE THE ADVERTISING COPY.

Authors

  • Teerapun Lotongkum

Keywords:

ภาษาโฆษณา, โฆษณา

Abstract

ข้อความบทคัดย่อไม่สมบูรณ์ กรุณาดูฉบับพิมพ์

References

Albright, Jim. Creating the Advertising Message. California, Mountain View : Mayfield, 1992.

Baker, Stephen. The Advertiser's Manual. New York : John Wiley & Sons, 1988.

Book, Albert C. and Schiek, Dennis C. Fundamentals of Copy & Layout. Illinois, Lincolnwood : NTC Business Books, 1988.

Marra, James L. Advertising Creativity. New Jersey, Englewood Cliffs : Prentice-Hall, 1990.

Meara, Mary O'. The Creative Idea : The Copy Writer Guide. New York: Harper & Brothers, 1959.

Simon, Julian L. The Management of Advertising. New Jersey, Englewood Cliffs : Premtice-Hall, 1971.

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Published

2020-08-13

How to Cite

Lotongkum, T. (2020). HOW TO WRITE THE ADVERTISING COPY. SUTHIPARITHAT JOURNAL, 10(30), 95–99. retrieved from https://so05.tci-thaijo.org/index.php/DPUSuthiparithatJournal/article/view/245937

Issue

Vol. 10 No. 30 (1996): กุมภาพันธ์-พฤษภาคม 2539

Section

Academic Articles

License

Content and information of the article published at Suthiparithat Journal are based on the sole opinions and responsibility of author(s) only. Neither the editorial board involve in......