DEVELOPMENT OF THE CREATIVITY FOR COMMUNITY KNOWLEDGE TO PROMOTE ADVERTISING AND PUBLIC RELATIONS FOR BUSINESS COMMUNITY

Abstract

This research aims to 1) study and analyze body of knowledge about creativity for the community 2) survey the satisfaction of work resulting from body of knowledge 3) develop body of knowledge and create a way to develop advertising and public relations media for community in the digital age. The results revealed five steps of creative processes, which includes: 1) collecting materials, 2) masticating materials, incubating, 3) emerging ideas, and 4) shaping and developing ideas. If these four steps are applied to the creation of advertising and public relations for community businesses, they must be adjusted to suit the community and current situation by specifying each product and businesses. The all-round information will be collected, and every step will be checked and evaluated rapidly and accurately at an affordable price.The result of the use of knowledge to create and produce advertising and public relations for the business community showed that businesses, communities, and customers are most satisfied with the Mascot and plan to use it on the online channel. Generally, they are satisfied with the more modern styles that are beautiful and more convincing.