TRANSMEDIA STORYTELLING OF MARVEL CINEMATIC UNIVERSE
Keywords:
Film, Marvel, Transmedia Storytelling, Film Business, Marvel Cinematic UniverseAbstract
This article aims to study the elements of success in the Marvel Cinematic Universe (MCU). The method of this study is the analysis of Marvel films and short films, as well as information on various websites. This article focuses on the way transmedia storytelling is used in the MCU.
It is found that the MCU includes the superhero movies that are its main story. There are also 4 types of media in its transmedia storytelling. They are post-credits scenes, Marvel one-shots films, Marvel series, and Marvel Prelude comics. These transmedia works play a role in connecting among the films and extending stories of non-main characters. This article suggests that the transmedia strategy helps give their audiences insights. It also leads to the financial success of the films.
References
จิรศักดิ์ ก้อนพรหม. (2561). วิเคราะห์นวัตกรรมการเล่าเรื่องข้ามสื่อในรายการเดอะแมสซิงเกอร์ (วิทยานิพนธ์ปริญญามหาบัณฑิต). กรุงเทพฯ: มหาวิทยาลัยธุรกิจบัณฑิตย์.
มรรยาท อัครจันทโชติ. (2557). การข้ามพ้นสื่อ (Transmedia) การข้ามพ้นเทคโนโลยีสู่ปรัชญาการสื่อสารแบบมีส่วนร่วม. วารสารนิเทศศาสตร์ 32(1), 1-18.
มรรยาท อัครจันทโชติ, และ ดวงกมล ชาติประเสริฐ. (2561). การเล่าเรื่องแบบทรานส์มีเดียในการคัดค้านโครงการก่อสร้างเขื่อนแม่วงก์. วารสารนิเทศศาสตร์ธุรกิจบัณฑิตย์, 12(1), 86-114.
สกุลศรี ศรีสารคาม. (2561). การพัฒนานวัตกรรมเชิงเนื้อหาด้วยกลยุทธ์การเล่าเรื่องข้ามสื่อสําหรับรายการโทรทัศน์. วารสารนิเทศศาสตร์ธุรกิจบัณฑิตย์, 12(1), 193-225.
Bean, T. (2020, April 24). All 24 Marvel Cinematic Universe Films ranked at the box office—including ‘black widow’. Forbes. Retrieved from https://www.forbes.com/sites/travisbean/2020/04/24/all-23-marvel-cinematic-universe-films-ranked-at-the-box-office-including-black-widow/?sh=40a32773494e
Chenyan, Z. (2019, August) digital storytelling as a business mode. Retrieved from https://www.researchgate.net/publication335378177_digital_storytelling_as_a_business_model
Eisenberg, E. (2014). Agent coulson wouldn’t be alive without twitter. Retrieved from http://www.cinemablend.com/television/Agent-Coulson-Wouldn-t-Alive-Twitter-67600.html?story_page=1
Farrow, M. (2019, March 25). The Mandarin twist controversy fixed Marvel's villain problem. Retrieved from https://screenrant.com/iron-man-3-mandarin-marvel-villain-problem-fix/
Harrison, S., Carlsen, A., & Škerlavaj, M. (2019, July–August). Marvel’s blockbuster machine. Harvard Business Review. Retrieved from https://hbr.org/2019/07/marvels-blockbuster-machine
Hood, C. (2021). How Marvel's one-shots helped create agents of SHIELD. Retrieved from https://screenrant.com/agents-shield-mcu-one-shots-origin-explained/
How Marvel took over cinema and TV. (2021, September 17). The Economist. Retrieved from https://www.economist.com/the-economist-explains/2021/09/17/how-marvel-took-over-cinema-and-tv
Jenkins, H. (Ed.). (2007). Transmedia storytelling 101. Retrieved from http://henryjenkins.org/blog/2007/03/transmedia_storytelling_101.html
Jenkins, H. (Ed.). (2011).Transmedia storytelling 202. Retrieved from http://henryjenkins.org/blog/2011/08/defining_transmedia_further_re.html
John, A. (2020, August 5). How Disney’s Marvel empire completely changed cinema. Retrieved from https://www.starburstmagazine.com/features/disneys-marvel-empire-completely-changed-cinema
Roe, M. (2013). Why comic book fans hate the Mandarin in 'Iron Man 3'. Without A Net. Retrieved from https://archive.kpcc.org/blogs/newmedia/2013/05/07/13562/why-comic-book-fans-hate-the-mandarin-in-iron-man/
Russell, B., & Edwards, M. (2021). Marvel timeline: The MCU movies and TV shows in chronological order. Retrieved from https://www.gamesradar.com/mcu-timeline-marvel-movies-tv-shows/
von Stackelberg, P. (2011). Creating transmedia narrative: The structure and design of stories told across multiple media (Master’s thesis). USA: School of Information Design and Technology, State University of New York institute of Technology. Retrieved from http://transmediadigest.blogspot.com/2012/01/creating-transmedia-narratives.html
Weinman, J. (2021, June 8). The Marvel behind Marvel Studios: How a group of B-list comic stars took over the world. Retrieved from https://www.macleans.ca/culture/marvel-studios-success-explained/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Dhurakij Pundit University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Content and information of the article published at Suthiparithat Journal are based on the sole opinions and responsibility of author(s) only. Neither the editorial board involve in......
