ปัจจัยใดที่ส่งผลต่อความพึงพอใจของนักศึกษาในสถาบันอุดมศึกษาเอกชนของเมืองย่างกุ้ง ประเทศเมียนมาร์? การศึกษาลักษณะของหลักสูตร คุณภาพการเรียนการสอน คุณภาพการให้บริการ และโครงสร้างพื้นฐานของสถาบัน

Zin Wint War Aung; Leela เตี้ยงสูงเนิน; Hlaing Hlaing Moe; Sayamol  Nongbunnak

Authors

Zin Wint War Aung International College, Dhurakij Pundit University, Thailand
Leela เตี้ยงสูงเนิน Dhurakij Pundit University, Thailand https://orcid.org/0000-0002-8291-9840
Hlaing Hlaing Moe DBU International College, Yangon, Myanmar
Sayamol Nongbunnak International College, Dhurakij Pundit University, Thailand

Keywords:

Student Satisfaction, Quality of Learning and Teaching, Quality of Services, Myanmar Private Higher Education Institutions

Abstract

This study aims to explore factors affecting student satisfaction in private higher education institutions in Yangon, Myanmar. Four variables were investigated consisting of curriculum, teaching and learning quality, service quality, and infrastructure. A quantitative research approach was employed, with sample size calculated using Yamane's formula. Data was collected through questionnaires administered to students enrolled in private higher education institutions in Yangon. Hypotheses were tested using multiple regression analysis and one-way analysis of variance. The findings revealed that the majority of respondents were enrolled in business administration programs, followed by engineering and information technology, with a preference for traditional classroom-based teaching and learning. Master program’ students demonstrated significantly higher satisfaction levels than undergraduate program’ students (p < 0.05). Hypothesis testing results indicated that curriculum (H1) had a partial influence on student satisfaction, while learning and teaching quality (H2), service quality (H3), and infrastructure (H4) had statistically significant positive influences on student satisfaction (p < 0.001). The findings highlight that adopting a student-centered strategy through improving learning and teaching quality, enhancing service quality, and improving infrastructure are essential for improving student satisfaction and strengthening the competitiveness of private higher education institutions in Yangon.

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