Published: 2025-06-30

Full Issue

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Research Articles

Strategic Avatar Model on Metaverse for Promoting Thai Film and Video Industry

Shayut Pavapanunkul

1-13

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Segmentation of Tourists Using Accommodation Services in Mueang District, Ubon Ratchathani Province Using Latent Class Analysis

Waree Wongkhunnen, Nattapong Chaisaengpratheep, Keerati Wongkhunnen

14-30

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Brand Image and Service Quality Affecting Customers Satisfaction of Jinling Hotel in Baoji Shaanxi

QIAN LING, Pasiri Khetpiyarat, Irawat Chomraka

31-42

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The Motivation Influence Fans' Willingness to Pay More to Attend a K-POP Concert in Thailand

Pornnipha Kaewsai, Wanatsanan Saensao, Sutawee Sankun, Watchara Chiengkul

43-52

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Motivations for Deciding to Travel Following the Locations of the “Buppesannivas” TV Series

Korakot Veerachayluk, Chonlada Phumromsai, Panadda Sinpho, Watchara Chiengkul

53-62

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The Relationship Between Corporate Governance and Stock Prices of Listed Companies in the Stock Exchange of Thailand Measuring through the Profitability

Prakaidoaw Krowhlueng, Nualprang Chaepthaisong, Usana Jangkloy

63-78

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Motivation and Corporate Image Influence the Decision to Apply to Work of the Migrant in Saraburi Province

Nuttakan Jaisoongnern, Natcha Limpasirisuwan

79-92

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The Relationship Between the Composition of the DuPont Model and the Return on Equity of Companies Listed on the Stock Exchange of Thailand the Real Estate and Construction Industry

Jariengporn Srisakornborisut, Sirinuch Nimtrakoon

93-111

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Academic Articles

Value-Added Creation through Granted Service Experience Management in Service Business

Chalit Chiabphimai

112-126

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Academic Article: Risk Management: The Key to Sustainable Success of the Organization

Rasa Chueaimani, Latdawan Kotha, Promporn Poowadin, Kunakorn Waiyawout

127-138

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