Guilin Chinese Tourism Destination Image Affected by Internet Tourism Information Quality

Main Article Content

Min Liang
Winitra Leelapattana
Prayong Kusirisin
Jirachai Yomkerd

Abstract

This study focuses on the influencing factors of the research objects of the tourism destination image, and the location is positioned in Guilin. A questionnaire survey for people who have been to and have never been to the Guilin, and conduct investigations and evaluations through two aspects. On the one hand, the service and utility, design image, sensory and psychological, content and artistic design of the internet tourism information quality are conducted. On the other hand, Guilin's image survey and evaluation as a tourism destination, including cognitive image and emotional image. Among them, the cognitive image is mainly aimed at people who have not been to Guilin, while the emotional image includes people who have been to Guilin and people who have not been to Guilin. Essence studies have found that the results of the quality of tourism information on Guilin's tourism information on cognitive image and perception image are significant, which proves the relationship between Guilin's internet tourism information quality on cognitive image and emotional image. At the same time, the cognitive image and emotional image show the relationship between the data analysis results of Guilin's tourism destination. In addition, the theoretical framework on the basis of the literature review and related concepts significantly proves the correlation between the quality of Internet tourism information and the Terrace of Guilin tourism. The results show that tourists form a cognitive image and an emotional image of the tourist destination under the influence of the quality of Internet tourism information, and thus have different levels of interest in the tourist destination. Finally, through this research, it is found that there is still room for further research, that is, what is the relationship between the cognitive image and the emotional image of the tourist destination, and which of the two plays a dominant role.

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How to Cite
Liang, M., Leelapattana, W., Kusirisin, P., & Yomkerd, J. (2022). Guilin Chinese Tourism Destination Image Affected by Internet Tourism Information Quality. RMUTL Journal of Business Administration and Liberal Arts, 10(1), 123–140. Retrieved from https://so05.tci-thaijo.org/index.php/balajhss/article/view/256769
Section
Research article

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