A Study on Tourism Ecology of Healing Hot Spring -- A Case Study of Hezhou Hot Spring

Abstract

In the past two years, Guangxi hot spring tourism has the advantages of well-developed spring, affordable price, convenient transportation and complete facilities. However, due to the problems of backward enterprise management, single tourism products and homogenization of tourism products, the traditional hot spring leisure baths have entered a period of decline. This is also the background of this study. Therefore, the purpose of this study is to explore and study the traditional hot spring management direction from the ecological development direction of convalescent hot spring tourism, and change to the direction of the combination of rehabilitation medicine, health management and tourism vacation. At the same time, this paper uses the methods of investigation, observation, functional analysis and qualitative analysis to study the unique hot spring ecological "healing". Put forward research suggestions on increasing capital investment, increasing the construction of functional areas, improving infrastructure construction and strengthening the construction of Zhuang rural customs. Provide theoretical basis for the research and upgrading of hot spring industry in the region; In order to find new economic growth points and improve Zhuang tourism culture; Promote the integration and innovation of hot spring tourism and medical industry.