Investigating the Factors Affecting to the Restaurant Reservations System Using by Intention of the Northern Taiwan Students

Authors

  • Watcharanan Thongma International College, Maejo University, Thailand
  • Chanakan Thongma Applied Economics, National Chung Hsing University, Taichung, Taiwan

Keywords:

Technology Acceptance Model, Online Table Reservation Systems, Restaurants Reservation Systems, Marketing Service

Abstract

During the COVID-19 pandemic, several eateries around the globe ceased operations. The eateries must use every possible measure to survive in this predicament. In order to augment the quantity of online reservations for each restaurant, the firms must use several techniques. Restaurants may now efficiently handle their reservations and table seating during service by using online reservation tools to create a customized table arrangement specific to their location. This study aims to identify the elements that influence the reservation systems of restaurants by using the Technology Acceptance Model (TAM). The ultimate result of the decision-making process is the creation of a reservation. Understanding the thought process of visitors prior to making a purchase is crucial for fully grasping the effectiveness of an online reservation system in reaching that desired outcome. This study evaluates the system's effectiveness for all consumers by analyzing buying decisions in other industries and their application to the restaurant sector.

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Published

2023-12-31

How to Cite

Thongma, W., & Thongma, C. (2023). Investigating the Factors Affecting to the Restaurant Reservations System Using by Intention of the Northern Taiwan Students. RMUTL Journal of Business Administration and Liberal Arts, 11(2), 17–32. Retrieved from https://so05.tci-thaijo.org/index.php/balajhss/article/view/267845

Issue

Vol. 11 No. 2 (2566): Vol 11 No 2 (2023): July - December 2023

Section

Research article

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Copyright (c) 2023 Fac

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