The Influence of Digital Transformation on Enhancing Competitiveness in Agribusiness: Investigating the Mediating Role of Technology Research and Development in Agricultural Enterprises
Keywords:
Digital Transformation, Business Competitiveness, Technology Research and DevelopmentAbstract
This study aims to investigate how digital transformation influences the competitiveness of agricultural enterprises, focusing on the mediating role of technology research and development. The data of 367 employees in the agricultural sector were collected by convenience sampling method and analyzed by structural equation model. The findings indicate that the structural equation model of the impact of digital transformation on business competitiveness fits well with the data (CMIN/DF=1.323, CFI=0.836, AGFI=0.822, TLI=0.956, RMSEA=0.030) Digital Transformation has a significant positive impact on Business Competitiveness (β =0.277, p<0.05) The mediating effect value of technology research and development on digital transformation is 0.184. This research underscores the importance of advancing digital transformation to enhance the competitive edge of agricultural businesses. Agricultural enterprises in the early planting process, increase the application of digital technology in the greenhouse temperature and soil real-time monitoring. The use of digital technology research and development to improve the process management of agricultural enterprises more effectively, improve the quality of agricultural products, and create the competitive advantage of enterprises. Furthermore, the limitation of this study is that it only studies agricultural enterprises in Guangxi, China, which can be expanded the research area and other industries in the future.
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