Analysis Studies Complacency of Wellness Tourism Policies from Stakeholders for Creating Economic Value

Abstract

This research purposes to survey to complacency of stakeholders in wellness tourism industry in Thailand, consisting of 4 groups: policy makers, policy users, entrepreneurs, and academics from both domestic and international sectors, regarding 1) past government policies, 2) master plans for wellness tourism, and 3) policies that the government should support as urgent/highest priority, and policies that the government should support as three priorities, by conducting in-depth interviews and presenting descriptive statistics, showing statistical tables in the form of frequency and percentage, along with Likert scale analysis to show the satisfaction level of relevant stakeholders, which can be used as a guideline for determining wellness tourism policies in Thailand in the future for policy makers. From the study, it was found that past policies had high and highest satisfaction levels. Therefore, policy makers can apply them to be consistent with the current context and situation without canceling any policies. If the government has a sufficient budget to support wellness tourism policies, the government choose to support them. The policy of increasing/developing the potential of the workforce in health services and social services is because it is the policy that stakeholders in the health tourism industry of Thailand agree with the most, both in expressing opinions for the policy that the government should support as urgent/highest priority and the policy that the government should support as 3 main policies. The opinions of stakeholders in the health tourism industry of Thailand are of great importance in the decision-making of policymakers that will help increase income and value of tourism in Thailand.