The Relationship of the Consumers Attitude for the Product Development of Instant Mushroom Mixed with Herbs Beverage

Abstract

Product development of instant mushroom mixed herbal beverage made from 3 mushroom (Oyster, Pleurotus, and jew's ear mushroom). Its consumption were as tea products. This research surveyed attitudes of consumers 200 samples and relation for development instant mushroom mixed herbal beverage. The result of the study showed that the most of respondents were female, age between 20-25 years old, secondary school and bachelor education level, were students and earned a monthly income 5,000-10,000 Baht. Consumer behavior of healthy beverage found that the most respondents buy its cause good taste, nutrition and cheap, respectively. The optimum herbal for mixed with instant mushroom beverage were pandan, dried bael and Bai-Yanang, respectively. And interesting mushroom were Pleurotus, Shiitake and jew's ear mushroom respectively. The relationship between personal factors and consumer behavior for development instant mushroom mixed herbal beverage has been shown gender and occupation factors not related the beverage consumption behavior. However age factor were related recognized and been drinking of beverage. Education factor were related recognized and familiarity of beverage. Earned a monthly income factor were related frequency of instant mushroom beverage (p<0.05).