The Study of Product Development from Sarong (Sinh) Fabric of San Kamphaeng, San Kamphaeng district, Chiang Mai Province

Chaicherd Chainan

doi:10.57260/rcmrj.2023.263141

Authors

Chaicherd Chainan Faculty of Science and Technology, Chiang Mai Rajabhat University

DOI:

https://doi.org/10.57260/rcmrj.2023.263141

Keywords:

Sarong (sinh), Product development, Consumer acceptance

Abstract

Study and development of products from sarong (sinh) fabric of San Kamphaeng, San Kamphaeng Subdistrict, San Kamphaeng District, Chiang Mai Province has objectives: 1) to study the needs of entrepreneurs and target groups of Sarong (sinh) fabric of San Kamphaeng, 2) to develop product designs from sarong (sinh) fabric of San Kamphaeng, in conducting the research, the San Kamphaeng sarong fabric was used and applied to be bag products in various 3 types: handbag, shoulder bag and backpack by surveying the shape from experts’ opinions and Thai consumer group, tourists in the target area. The tools used in the research were Physical test result record form, Mechanical test result record form and evaluated products by experts and the consumer acceptance questionnaire data that were analysed from the assessment forms and questionnaires with descriptive statistics, including percentage, mean, and Standard Deviation.

The materials used to form the product structure were leather, steel, and bag making equipment to make the products were strong and more complete. When the products made from San Kamphaeng sarong were given to all 6 experts, they were evaluated that the developed San Kamphaeng sarong products with an overall average of 4.35 at a very satisfied level. Results from consumer group acceptance test evaluation, it was found that consumers accepted San Kamphaeng sarong fabric products which were the most accepted. In this regard, handbag products and shoulder bag products, the consumers accepted the same, with an overall average of 4.67 and backpack products with an overall average of 4.63.

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