Connecting Integrated Tourism Networks Post COVID-19 Scenario with Geoinformatics Innovation in Prachuap Khiri Khan Province  for Thai Tourists

Aungkana Jattamart; Paingruthai  Nusawat; Noppadol Saikatikorn; Achaporn  Kwangsawad

doi:10.57260/rcmrj.2023.264429

Authors

Aungkana Jattamart Department of Business Information Technology, Faculty of Business Administration Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus https://orcid.org/0000-0002-8722-9064
Paingruthai Nusawat Department of Business Information Technology, Faculty of Business Administration Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Camp
Noppadol Saikatikorn Department of Business Information Technology, Faculty of Business Administration Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus
Achaporn Kwangsawad Department of Business Information Technology, Faculty of Business Administration Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus

DOI:

https://doi.org/10.57260/rcmrj.2023.264429

Keywords:

Tourism innovation, Integrated tourism, Geographic information system, Regional tourism network, Post Covid-19 Scenario

Abstract

Adapting to survive the post-COVID-19 pandemic is challenging for tourism and hospitality businesses. Government agencies play a significant role in assisting entrepreneurs in overcoming crises. The objectives of this study were to examine the situation of the tourism industry in Prachuap Khiri Khan Province, develop integrated tourism innovations utilizing geo-informatics technology to connect tourism networks and evaluate the satisfaction of tourism innovations. This study utilised mixed research methods. The study instruments consisted of an open-ended questionnaire and in-depth interviews to examine the state of the tourism industry in the region, the ArcGIS Online software for developing innovations in geospatial tourism, and an online questionnaire to assess satisfaction with innovation. The questionnaire results were analyzed using descriptive statistics. The sample group for the satisfaction evaluation was comprised of 410 Thai tourists. The results of the study found that 1) there was a problem with the lack of connection of tourism database systems within the province, making it difficult for tourists to access information, 2) innovations developed to become a central database that collects information on tourism businesses sectors in the prototype area and interactive data analysis tools for users at any time and 3) the satisfaction assessment results indicated that tourists were satisfied with the database.

Author Biographies

Aungkana Jattamart, Department of Business Information Technology, Faculty of Business Administration Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus

Paingruthai Nusawat, Department of Business Information Technology, Faculty of Business Administration Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Camp

Achaporn Kwangsawad, Department of Business Information Technology, Faculty of Business Administration Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus

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