Factors Affecting Consumers in Making Decisions in Using Robinhood for Food Delivery in Bangkok

Thanakon Ratchatakulpat; Thanaphon Ratchatakulpat; Gumporn Supasettaysa; Maneerat  Ratchatakulpat

doi:10.57260/csdj.2024.267232

Authors

Thanakon Ratchatakulpat Business Administration Program in Marketing ,Faculty of Business Administration, Rajamangala University of Technology Phra Nakhon, Thailand
Thanaphon Ratchatakulpat Business Administration Program in Marketing ,Faculty of Business Administration, Rajamangala University of Technology Phra Nakhon, Thailand
Gumporn Supasettaysa Business Administration Program in Marketing ,Faculty of Business Administration, Rajamangala University of Technology Phra Nakhon, Thailand
Maneerat Ratchatakulpat Business Administration Program in Marketing ,Faculty of Business Administration, Rajamangala University of Technology Phra Nakhon, Thailand

DOI:

https://doi.org/10.57260/csdj.2024.267232

Keywords:

Decision making, Affecting factors, Robinhood, Food delivery, Bangkok

Abstract

The research purpose to study factors affecting consumers in making decisions in using Robinhood for food delivery in Bangkok. By study in factor related and those factors are customer service, quick response, price and characteristics of service provider. Those factors are necessary to study for the need of consumers in making decisions in using Robinhood for food delivery regarding to the selection of service provider. The population samples were the consumer who use Robinhood for food delivery in Bangkok. The selection of sample based on a convenient sampling technique for 400 samples. Questionnaires were used to collect data. Statistic used in data analysis method were percentage, average data, standard deviation. Moreover, testing relationship between independent viable and dependent viable that have multiple independent viable were used by multiple regression technique. Research findings revealed that overall results of factors affecting consumers in making decisions in using Robinhood for food delivery in Bangkok were in high rates. The data of research results, in descending order, revealed that customer service, price, quick response and characteristics of service provider factors affecting consumers in making decisions in using Robinhood for food delivery in Bangkok. Those affected factors had statistically significant at level .05. This research findings were accepted all the research hypothesis that customer service, quick response, price and characteristics of service provider factors affecting consumers in making decisions in using Robinhood for food delivery in Bangkok.

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