The Study of Tourism Potential in Sangkhlaburi District, Kanchanaburi Province

Abstract

The objectives were to study the concept and the support of the government on tourist attractions in Sangkhlaburi District, Kanchanaburi Province; to study the concept of related entrepreneurs in supporting tourist attractions, according to government’s guidelines and tourists’ demand; and to study the demand of tourists. Both of 2 research methods: qualitative; interview, observation focus group as tools and quantitative; questionnaires as a tool used. The evaluation of problems from 472 sampling and 50 related entrepreneurs in tourist attractions was at a medium-level: government support ( mean = 3.22), served the need of tourists ( mean = 3.77), quality of the service ( mean = 3.95), and tourists’ activities are in high level (mean  = 4.10). Finally, the SWOT analysis and TOWS Matrix strategy show 3 types of tourism should be promoted: historical and cultural tourism, religious tourism, and natural tourism served the need of tourists. and the area should be promoted to increase the number of tourists in the future.