The Creation of Social Media Contents on Facebook Fanpage of the Community-based Tourism Taladmodtanoi

Abstract

The research title “The Creation of Social Media Contents on Facebook Fanpage of the Community-based Tourism Taladmodtanoi” aimed to study 1) types of social media contents on the Facebook Fanpage of the community-based Tourism Taladmodtanoi and 2) techniques for creating social media contents on Facebook Fanpage of the community-based Tourism Taladmodtanoi. This qualitative research conducts multi method research: documentary analysis and the in-depth interviews of two social media content creators simultaneously.

The research found that there were 4 types of social media contents on the Facebook Fanpage of the community-based Tourism Taladmodtanoi. They are (1) contents intended to inform, (2) contents intended to entertain (3) contents intended to guide decision-making, and (4) contents intended to provide understanding. The contents intended to inform were found the most (70.45%), followed by contents intended to entertain (12.34%), contents intended to guide decision-making (10.36%), and contents intended to provide understanding (6.83%), respectively. 

The research found that the techniques for creating social media contents on the Facebook Fanpage of the community-based Tourism Taladmodtanoi are 1) The technique of using language to communicate: the contents creators use informal language or friendly level language to communicate the types of contents intended to inform, contents intended to entertain, and contents intended to guide decision-making and use informal language or conversational level language to communicate the contents intended to provide understanding. In addition, the use of foreign languages and the referenced contents are also found. 2) The technique of visual presentations: the content creators aim to present still images to convey the overall atmosphere of the way of life of the people in the community and tourism activities that serve tourists, along with the moving images and the graphics to convey the realism of tourism activities and to create sense of empathy for the audience. It is also found that the moving images and still images are mixed in the same frame. 3) The technique of creating interactions with the audiences: the content creators use all types of interaction tools available on Facebook Fanpages with the audiences and spread the contents to the perception of other audiences in a wide range. 4) The technique of creating special effects on presenting contents: the content creators use graphic programs to present textual contents, free video editing programs for mobile phones, and a slide show program that can be viewed 360 degrees by moving the mouse.