Education of Service Quality Through The Application System "Paotang" of The People in The Area of Chai Badan District Lop buri Province
Keywords:
คุณภาพการให้บริการ, แอปพลิเคชัน“เป๋าตัง”, อำเภอชัยบาดาลAbstract
This research article aimed to 1) study the behavior of using services that pass on the quality of service via the “Paotang” application system 2) study the perceived risk factors related to the quality of service provided through the application system "Paotang" and 3) study the quality of service through the application system" Paotang" The population used in this research was people in the area of Chai Badan district Lopburi which is a service user through the application system "Paotang". The sample 400 people were quantitative research. The tool was a questionnaire. The statistics used for data analysis were percentage, mean, standard deviation, F-test and pearson's product moment correlation coefficient.
The research results were found that: 1) Service usage behaviors that pass on the quality of service through the application system “Paotang”, including the time spent using the service Location of service does not affect the quality of service through the application system "Paotang but the frequency of service. Type of transaction in using the service and the amount of money used in the transaction affects the quality of service provided through the application system "Paotang. 2) The perceived risk factor related to the quality of service provided through the application system "Paotang" found that the financial risk Performance risk security risk social risk psychological risk time risk Privacy Risk Overall, all 7 factors were statistically related to the quality of service provided through the application system “Paotang” at 0.05 level and 3) The quality of service provided through the application system “Paotang" in the overall picture is at a high level, including the aspect of giving confidence to service recipients with the highest average, followed by the concrete service trust Responding to service recipients and the aspect of knowing and understanding the service recipient, respectively. Recommendations for this research the focus should be on developing an application system with a more user-friendly style. Because most people tend to use the service through the application system "Paotang" in the fresh market place which spending on various purchases must be fast In addition, each user has different skills to recognize and understand the use of the application system.
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