Media Exposure Behaviors, Opinions and Types of Television Programsof People in PhetchabunProvince : A Case Study of Thai PBS

Abstract

The purposes of research were to (1) study the television exposure behaviors of people, (2) study the opinions of television programs as knowledge, attitude, and behavior of people, and (3) study the guidelines for improving the television programs to response the requiring of people in Phetchabun province. The samples were people who have watched television of Thai PBS in Phetchabun province. The questionnaire about the media exposure behaviors and the opinions to television programs of Thai PBS were used as data collection instrument.

The results found that most of samples were female and age between 21-39 years. They are public servant with the monthly income more than 15,000 baht.The levels of education have graduated 143 people and have been living in center zone 178 people.

The survey on TV viewing behavior among residents living in Petchabun shows that the majority of the sample watch TV 1-2 days a week at the duration of 2-3 hours or above. The highest proportion are found to turn on TV for their favourite programs and watch alone in the livingroom in their house.

The findings in terms of opinion to wards TV programs among Petchabun Inhabitant appear to be neutral in overall at the average of 3.45. When considering the different aspects of their opinion it was found that the attitude shows highest average at 3.52, followed by knowledge and behavior at the average of 3.41.