Factors Affecting the Decision to Join the "SMEs Fair 2018 Surin" of Entrepreneurs in Thailand

Abstract

          The purpose of this research are to study about the individual factor and entrepreneurs  behavior and to extract factor affecting the decision to join the exhibition "SMEs Fair 2018 Surin" of entrepreneurs in the Thailand. In this study, the samples are collected from 150 entrepreneurs. The research instrument was a five-rating scale questionnaire. The reliability of the questionnaire totaled 0.924. Data collected were statistically descriptive and analyzed by an exploratory factor analysis (EFA) including the process of factor extraction and factor rotation by means of Varimax method. The results revealed that the most of the sample were female aged 41 – 50 years old. They are married and having bachelor degree. They have average income more than 30,000 baht per month. The most visiting service time is 16.01 – 24.00 p.m. and fabrics and apparel are the most being sold. The information was received from the organizers of Surin Provincial Commercial Office. The reason for participating in this event is a good income. Revenue from the sale of approximately 30,000 – 40,000 baht. Location choices affect sale income and most entrepreneurs have been attend the event before and willing to join again next year.Factors affecting the decision to join the exhibition "SMEs Fair 2018 Surin" of entrepreneurs in Thailand have totally 5 factors including location management, staffing, ease of communication , Justice of Service / Space and security systems. and the reputation and rental prices.