Satisfaction of Tourists Toward the Tourism Logistics Management Case Study: Ayutthaya Province

Abstract

          This study aimed to determine and compare tourists toward the tourism logistics management of Ayutthaya Province, as classified by gender, age, marital status, education level and occupation. The tool for data collection was a questionnaire given to 383 people who used the service system of Ayutthaya Province, and chosen by random sampling. Statistical tools used in the data analysis were frequency, percentage, mean, standard deviation, t- test and One - way ANOVA with a statistical significance set at 0.05

          The results of the study showed that, most people in the study were satisfied with the tourists toward the tourism logistics management at the highest satisfaction level. When focusing on each particular aspect, it was found that the highest mean scores were: first, accessibility, safety, environmental friendliness and price; second, Information and time. With comparison of people’s level of satisfaction with the tourists toward the tourism logistics management of Ayutthaya Province by population factor, it can be concluded that differences in gender, age, marital status, education level and occupation were not significantly no different.