ANALYSIS OF FACTORS AFFECTING THE FINANCIAL TRANSACTION USING QR CODE PAYMENT IN BANGKOK METROPOLITAN AREA
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Abstract
The objective of this research is to study the factors and relationship of factors affecting the financial transaction using QR Code payment method by selecting the sample of population in Bangkok metropolitan area. The factors that affect the financial transaction using QR Code can be classified into 3 factors: product, price, promotion and service. However, after using the Logistic Regression Analysis, the result shows that the factor of product, price, promotion, service, the age of user, and the using mobile banking application are the significant reason which influences the decision of using QR Code payment.
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