Factor Influencing The Use of Mobile Wallets in Myanmar

Main Article Content

tin htet lwin
Pithoon Thanabordeekij

Abstract

The main objective of the study is to examine the seven factors (performance expectancy; effort expectancy; social influence; facilitating conditions; hedonic motivation; price value; habit) affecting behavioral intention to use a mobile wallet which based on extended unified theory of acceptance and use of technology (UTAUT-2) model in the context of Myanmar.


The quantitative questionnaires were approached to detect seven factors with behavior intention to use a mobile wallet by using linear regression analysis to confirm the results. Survey data were collected from 496 experienced users. Results of the study demonstrated that performance expectancy, social influence, facilitating conditions and habit factors are significant influences behavior intention to use mobile banking in Myanmar.

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How to Cite
lwin, tin htet, & Thanabordeekij, P. (2019). Factor Influencing The Use of Mobile Wallets in Myanmar. Panyapiwat Journal, 11(3), 30-41. Retrieved from https://so05.tci-thaijo.org/index.php/pimjournal/article/view/187188
Section
Research Article

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