INFORMATION PERCEPTION AND VALUE CREATION OF ORGANIC AGRICULTURE INFLUENCE ON ORGANIC AGRICULTURE SUCCESS CASE IN SANAM CHAI KHET GROUP, CHACHOENGS AS PROVINCE, THAILAND

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ขวัญดาว แต่งตั้ง
วสุธิดา นุริตมนต์

Abstract

The purposes of this research were (1) to study farmer’s information perception and value creation of organic agriculture influencing organic agriculture success case in Sanam Chai Khet organic agriculture group; and (2) to study the situation, trend, model and recommendations concerning organic agriculture of Sanam Chai Khet organic agriculture group, Chachoengsao province. This study used both quantitative and qualitative research methodologies. In the quantitative study, a questionnaire was used as the instrument to collect data from 150 farmers; while in the qualitative study, the researcher conducted interviews of farmers with the use of an interview form. Quantitative data were statistically analysed using the frequency, percentage, mean, standard deviation, and multiple regression analysis; while qualitative data were analysed with content analysis.


The results showed that (1) information perception in the aspects of openness to information perception and access to information sources had influences on the success of organic agriculture at the .05 and .01 levels of statistical significance respectively; while value creation of organic agriculture in the aspect of giving importance to safety and environmental friendliness had influence on the success of organic agriculture at the .01 level of statistical significance; and (2) Sanam Chai Khet district’s organic agriculture group expanded area of organic farming in a continuous basis; they had developed farmers by establishing a learning centre for the betterment of organic farming process and products development. The results of this study can be applied to help farmers develop organic farming successfully in the future

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แต่งตั้งข., & นุริตมนต์ว. (2019). INFORMATION PERCEPTION AND VALUE CREATION OF ORGANIC AGRICULTURE INFLUENCE ON ORGANIC AGRICULTURE SUCCESS CASE IN SANAM CHAI KHET GROUP, CHACHOENGS AS PROVINCE, THAILAND. Panyapiwat Journal, 11(3), 42-54. Retrieved from https://so05.tci-thaijo.org/index.php/pimjournal/article/view/232044
Section
Research Article

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