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The purposes of this research were to study the level of readiness in boarder economy development, to study the level of accomplishment in the operation based on the strategies for entering the ASEAN Community, and to develop a border economy model affecting the strategies for entering the ASEAN Community of Thai-Myanmar’s border trading market. The data was analyzed by structural equation modeling approach (SEM). The research population comprised entrepreneurs in Thai-Myanmar’s border trading markets in 4 permanent border crossing points, namely, Mae Sai River bridge area, Ban Rim Moei area, Ranong immigration checkpoint area, and Ban Phu Nam Ron area. The G*Power 3.1 Program was used to determine the sample size of 498 entrepreneurs who were obtained by multi-stage sampling. The research instrument was a questionnaire on the level of readiness in boarder economy development, and the level of accomplishment in the operation based on the strategies for entering the ASEAN Community. Statistics used in this study were the mean, standard deviation, and structural equation modeling. The research findings showed that the readiness in boarder economy development, and the accomplishment in the operation based on the strategies for entering the ASEAN Community were at the moderate level. Results of structural equation modeling analysis showed that the readiness in development of Thai-Myanmar’s border economy area affected the accomplishment in the operation based on the strategies for entering the ASEAN Community by 91 percent, with the development of border area economy, the development of entrepreneurs to enable them to develop their own enterprises, and the connection of economic development in border areas having the highest effect.
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